We have learned through experience that advising businesses in the restructuring space requires a unique talent set.  Turnaround specialists must be familiar with psychology, have a keen sense of interpersonal relations, and know how to craft elegant communications.  The abundance of mine fields in the world of commerce today makes it imperative that people feel particularly comfortable and secure doing business with entities that are in the midst of or have gone through a restructuring.  If messaging is not attended to or is mishandled, a business can be forced to close solely due to false perceptions.  Skilled communicators can calm the market, maintain existing relationships, and even expand business opportunities during this period. One of the competitive advantages of Para Business Advisors is the investment we have made in the world-class communication skills of Cliff Alsberg which are made available to every client.

Cliff’s career began with a significant number of years spent in the entertainment industry before transitioning into corporate marketing for several top-tier national accounting firms, including Cohen-Reznick and, most recently, KPMG.

After graduating from the Wharton School with a Bachelor of Science in Economics, majoring in Marketing, and his subsequent MBA from Loyola University majoring in International Finance, Cliff served in his first professional role as Director of Marketing at Gumbiner-Savett in Santa Monica, California, where business communications became his one true passion and most productive, firm-wide contributing asset. In November 2006, he and his lifetime friend Scott Farb joined Reznick-Group as the founding members of their brand-new Los Angeles office. 

Since then, Cliff has concentrated on multi-industry communications, focusing on improving thought leadership content, media interview questions and responses, conference panel & Lunch & Learn presentations, programing content, branding materials and presentation decks, top tier RFP’s and a host of strategic blueprints for expanding his team’s in all manners, along with solidifying and broadening their client bases. He has performed a staggering amount of “ghostwriting” for partners that often appeared as cover stories on national magazines, crafted extensive brochures, client profiles and industry-specific content pieces.

Given the ever-expanding world of digital marketing we currently find ourselves in, rock-solid, strategically promotional corporate content means everything, from Search Engine Optimization (SEO) to social media platforms, YouTube videos & podcasts and spectacularly crafted websites. You name it, Cliff wrote it— and the results have, and always will, speak for themselves. 

Joining Adam’s team at Para Business Advisors has given Cliff the perfect platform and opportunity to serve as an always-available Marketing Consultant, quickly researching, writing and delivering the exact messaging needed to meet all professional expectations on all fronts. His efforts consistently result in highly effective content with conciseness, total clarity and industry expertise. No frills, no fuss, all business— period!

Please feel free to contact our PARA team and see for yourself!